Salvadore Dali x Dalvey
Advertising Campaign
This project is a fictitious collaboration featuring Dalvey pocket watches in three of Salvadore Dali’s infamous paintings. It consists of a series of three ads that work together as a cohesive advertising campaign for the Dalvey Open Face pocket watch.
Dalvey specializes in crafting fine, high-quality luxury accessories and gifts for men, such as timepieces, compasses, money clips, and cufflinks. Salvadore Dali was a celebrated Spanish surrealist artist who was known for his highly technical and unusual paintings. Using Adobe Photoshop, I combined the painting and product, aiming to make the product appear as if it were part of the original painting in color, texture, and lighting. Tools used include the selection tools, masks, smart filters, filter gallery, type, adjustment layers, and free transform.
Software Used: Adobe Photoshop
Original Painting: Salvadore Dali, The Persistence of Memory, 1931
Product Photo: Dalvey Open Face Pocket Watches in White, Bronze, and Blue
Composite Advertisement 1 of 3
Original Painting: Salvadore Dali, The Disintegration of the Persistence of Memory, 1954
Product Photo: Dalvey Open Face Pocket Watches in White, Bronze, and Blue
Composite Advertisement 2 of 3
Original Painting: Salvadore Dali, The Melting Watch, 1954
Product Photo: Dalvey Open Face Pocket Watch, White
Composite Advertisement 3 of 3
Bus Stop Poster
Billboard Advertisement
Magazine Advertisement
Instagram Post